Dr. Thomas Beck
Veterinary medicine (University of Veterinary Medicine, Hanover);
Doctor of Veterinary medicine (Zurich University);
Psychology (Zurich University).
Professional experience before HR&C
Scope AG (consumer goods and OTC market research);
Ipso-ExploraAG (Health care market research manager);
mrc marketing research & consulting ag (Co-Geschäftsführer, Konsumgüter- und Dienstleistungs- Marketingforschung)
mrc marketing research & consultingag(Co-CEO, consumer goods and services market research).
- Medical and psychological.
- Wide-ranging experience in qualitative and quantitative market research and in the intelligent networking of different methods.
- Implementation of new qualitative methods in swiss market research (triangulation, grounded theory).
- Wide-ranging interviewing and presentation experience: focus groups with consumers, financial managers and politicians, planning boards, expert meetings and advisory boards with doctors, health care professionals, patients, pharmacists and other partners in the health care system.
- Experienced analyst based on marketing strategic thinking.