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Own work (in German)

National and international organisations

Swiss Marketing

Further pharmaceutical marketing research training and literature

An important text book: Fritz W. Krieger –
Principles of Pharmaceutical Marketing Research – online course with 11 modules

Interesting papers

Pharmaceutical Marketing Research and the Prescribing Physician; paper (Annals of internal medicine, 2007) as Influence of direct to consumer pharmaceutical advertising and patients' requests on prescribing decisions: two site cross sectional survey; paper (2002) as pdf

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