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Publications HR&C

Organisation nationales et internationales

Esomar
Ephmra
VSMS
Swiss Marketing

Formation continue en recherchemarketing pharma et litérature

Un livre important: Fritz W. Krieger: Fritz W. Krieger –
Principles of Pharmaceutical Marketing Research – ocours en ligne sur 11 modules

Autres publications intéressantes

Pharmaceutical Marketing Research and the Prescribing Physician; paper (Annals of internal medicine, 2007) Influence of direct to consumer pharmaceutical advertising and patients' requests on prescribing decisions: two site cross sectional survey; paper (2002) pdf

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